Innovation is in our DNA.

In 2018 Codeware, Australia's leading sports consultancy, realised that community sports organisations were looking for a better way to run their games. They wanted to power down their legacy systems and replace them with a turnkey SaaS platform – something with the flexibility to deliver a world-class experience, and the scale to continually innovate. The only problem was, that platform didn't exist... yet.

So we took a leap of faith.

Working side by side with community sports organisations and administrators, we developed a core platform that quickly evolved into PlayHQ. Investors backed our vision, and Australia's leading sporting codes soon jumped on board. Now, a thousand days later, we're proud to say that over 60% of Australia's organised sports market has chosen PlayHQ.  

But for us, the game's only just begun.

Sport makes the world a better place. And we're making sport better.

We're replacing decades of unreliable legacy systems and spreadsheets with a seamless, mobile-first digital experience.

We're bringing communities and sporting codes together on one SaaS platform, sharing the benefits of innovation at massive scale.

Already, the AFL, Cricket Australia, Netball Australia, and multiple basketball state organisations have joined our roster – with many, many more to come.

7m+

Registrations processed

$675m+

Payments collected, split and dispersed

3.1m+

Games fixtured

A brief history

  • PlayHQ is incubated by Codeware, starting with a team of 10
  • We start building side by side with our founding partner, Basketball Victoria
2018
  • Our first sport, basketball, goes live in a successful pilot
  • The AFL signs on as our first national client
  • Our team grows quickly, expanding to 30 people within a year
  • Our seed funding round attracts experienced tech investors and sporting codes
  • James Sutherland, former CEO of Cricket Australia, joins as PlayHQ's founding chairman
2019
  • Cricket Australia partners with PlayHQ  
  • Our team doubles in size (again)
  • When COVID-19 disrupts community sport across Australia, we help associations navigate the uncertainty
  • PlayHQ successfully completes a Series A funding round of $10m
2020
  • Our team grows to 90+ people
  • Despite COVID disruptions, we keep shipping new features, helping organisations grow their game
  • Netball Australia joins the PlayHQ family
  • Basketball WA, Tasmania and ACT join soon after
  • We launch our hotly anticipated Live Scoring platform, a game-changer for community sport
2021